Dominating the search market is one thing, but providing users with the most effective search results is another. According to Experian Hitwise, the data, interestingly enough, show there is a difference between being the biggest and being the best when it comes to relevant search results.
The numbers don’t lie and guess who came in third place for effective search results? But first, lets take a look at market share percentages.
The Numbers: June Search Market Share Percentages
- Google – 65%
- Yahoo – 15%
- Microsoft Bing – 13%
Yahoo increased its market share to 28 percent since Bing became its powerhouse in 2010. In addition, Yahoo’s search result effectiveness resulted in more website visits because search results were relevant to the user’s query.
The Numbers: Effective Search Results
- Yahoo – 81.36%
- Bing – 80.04%
- Google – 67.56%
Surprised? Yes, Google is the dominant search engine with the most searches performed with the greatest search market share. However, Yahoo gave the most relevant and effective SERPs (search engine results pages) that users were looking for.
According to Hitwise “The share of unsuccessful searches highlights the opportunity for both the search engines and marketers to evaluate the search engine result pages to ensure that searchers are finding relevant information.”
Is Your Website Relevant?:
The sole focus of Internet Business Writers is making your website relevant for your search terms and primary market. It is what we do.
If your site is not on the first page of the search results pages, no matter the engine used, it is most likely because it is not optimized to be there and potential customers will not be able to find your products and services.
Effective Search Results:
While content is king, relevancy gets results. The more relevant the results, the more effective they are for users and your business.
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